Antti is a seasoned expert in data-driven predictive analytics and strategic people development. He specializes in identifying subtle signals in HR metrics that influence organizational success. Antti leads long-term personnel development projects, conducts agile audits, and enhances work ability management. With 16 years in leadership, 5 as a CEO, and broad experience across health, forestry, education, and social care sectors, he brings deep insight and impact. His short-term goal is to complete doctoral research; long-term, he aims to lead with a modern, human-centered approach.

Interests: Life by Lake Saimaa, racket games, cooking, junior coaching

Motto: Aiming for shared success

Virpi is an international level executive coach whose core focus lies in team coaching, individual coaching, and leadership development for managers. She supports organizations in building a coaching leadership culture and professionally develops the interaction and dynamics of leadership teams and workgroups. Virpi thrives as a facilitator of insight, a positive challenger, and a provider of impactful feedback. She has successfully worked to advance leadership development in organizations of various sizes, both in Finland and internationally. Her coaching ignites teams, creating a new culture of trust and courage.

Interests: cycling, equestrian archery, audiobooks

Motto: “It is not our abilities that show what we truly are. It is our choices.” Albus Dumbledore

Pirkko is an experienced occupational health expert, who combines combines medical expertise with a deep understanding of client organizations' needs. She has worked both as a service provider and as a purchaser of occupational health services. Her core competencies include enhancing occupational health services, ensuring content alignment with the real needs of the client, and strategic partnership development. Pirkko supports our clients through evaluations of current occupational health service functionality, managing competitive tendering processes, and guiding the implementation of occupational health operations. She knows how to build strategic partnerships that deliver real value.
Hobbies: Physical activity, civic engagement, and contributing to common causes
Motto: Work brings well-being.

Pekka is an experienced coach who supports organizations, teams, and individuals through change, growth, and leadership development. His core areas of expertise include leadership and team coaching, personal coaching, JobFit assessments, and Great People Inside evaluations. In his work, Pekka applies participatory and insightful methods that help turn leadership and organizational culture changes into practical action. He knows how to build a winning team and how to leverage each individual’s strengths to achieve shared success.

Motto: Agility in change – perhaps the most important skill for the future.

Master of Military Sciences
Master of Science (Sport and Health Sciences)

Jukka is an interdisciplinary multiplayer in the world of development. He’s been part of several technology and well-being companies in bringing new service innovations into the world. Jukka has also been a CEO of an international technology company, and a researcher in physical education and medicine. He has evolved his customer companies’ process management, and built effective and cost-efficient scalable training services for companies of different sizes.

Interests: road cycling, sports training, interior design, green exercise, photography
Motto: “Your thoughts define the way you feel.”

Leea is an advocate of holistic leadership and value-based working life. Her core expertise lies in combining strategic thinking, people leadership, and business development in a way that supports both employee productivity and well-being. She works with executive teams and boards, helping them grow through targeted coaching and development. Her methods include organizational culture assessments and bold, honest current-state analyses that enable proactive change. Through experience, Leea knows that sustainable results are achieved with people – not through them.

Hobbies: Reading, desk poetry, peacock pigeons, gardening

Motto: “If you want to go fast, go alone. If you want to go far, go together.”

Minna is an enthusiastic innovator of occupational health and performance management and an experienced partner of companies. She has years of experience in developing occupational health care operations, training supervisors and promoting the well-being of individual customers from various industries. Minna has helped company management in the development of internal operating models related to work ability management, workload and controlling sickness absence. Minna is deeply familiar with solution-oriented people management and coaching interaction skills for line managers.

Hobbies: Camping, walking, yoga, meditation and professional literature

Motto: ``Confusion is a good state - it leads to new paths``

Paula develops organizations through strategy, leadership culture, and employee experience. Her core expertise includes coaching-based leadership development, change management, and the enhancement of HR processes and employee experience. She has broad industry experience across various organizations, with her longest tenures in the social and healthcare sector as well as the financial industry. Paula is passionate about long-term career management. Her working style emphasizes solution orientation, data-driven decision-making, practical relevance, and enthusiasm. She is a professional in participatory methods, an experienced Howspace facilitator, and a practitioner of agile career management audits.

Interests: Gardening and construction works at the cottage, digital Genealogy and writing

Motto: Focus and progress!

Occupational Health Care Professional

Nuppu is a career management expert, who quickly identifies inoperative HR and occupational health care processes. In her career, she has created personnel management practices as well as business-related indicators in large Finnish organizations and listed companies, all consistent with the strategy. Nuppu knows how to flip reactive into proactive and expenses into savings. She understands quickly the HR needs and can build the solutions for career management processes without delay. When people do well and feel well in their job, the business has a good chance in achieving excellent and long-lasting results.

Interests: yoga, agritourism, reading, lavis (a Finnish dance-related gymnastic exercise)

Motto: “There’s always a solution.”

For Nico, the organizational development of people leadership, HR practices and employee well-being always comes back to three basic things: systematic approach to development, strategic resource allocation, and designing sustainable operating models. These key elements guide his decision-making both in internal work at Freia and with client cooperation.

Interests: reading, trail running, outdoors
“You do not rise to the level of your goals. You fall to the level of your systems.” –James Clear

Eva gets excited about investigating changes in operational environment, and the effects it has on work, working, and cooperative doing. In addition to working on an individual level, Eva’s training sessions concentrate on the phenomena caused by the system and the operating culture – with all their challenges and hilarities. This enables people to understand the outline of new thoughts and relationships, which again creates new, innovative thinking instead of just staying put and protesting.

Motto: “The fierce learners are the ones who make it in the modern working life.”

Bachelor of Wellness Business Administration (Appl. Sci)

Iida is a wellness expert familiar with occupational well-being, employee experience and organizational culture. For her it is important that employees’ well-being in the organization plays a central role when improving the business metrics and the work ability of the personnel. Iida's work experience can be found in the trade, the social and health sector and the HR functions of a public organization, where she is still involved in everyday life.

Hobbies: Outdoor exercise, music, baking

Motto: ``Success with well-being.``

Päivi is an experienced and enthusiastic trainer for people and work communities, and she relates to the challenges of humane life with curiosity. She knows how to use her professional expertise in supporting communities and individuals to succeed and reach their goals. Päivi has trained superiors of large masses in finding new kinds of dimensions and levels of doing in their work. Supporting comprehensive well-being is meaningful to Päivi, and it inspires her time after time.

Interests: music, choral singing, diverse exercise, nature
Motto: “We are all worth a story.”

Tapani, or better known as Tapsa, is a fearless reformer of working life, and an experienced developer of leadership. He has coached both executives of listed companies and frontline supervisors. His core expertise includes executive team development, supporting leaders in challenging situations, and workplace mediation. In his work, Tapani applies restorative mediation processes, 360° assessments, and practical coaching methods. He is inspired by porous career paths and the pursuit of a sustainable working life.

Hobbies: Brainstorming, outdoor activities, swimming

Motto: Courage means addressing even the difficult issues.

Sami is a health promotion specialist with a strong focus on physical activity, motivation, and behavioral change. He approaches and solves contemporary health challenges by drawing on insights from biology, psychology, and philosophy. In recent years, he has successfully worked to support the work ability of operational rescue personnel and professionals in various expert organizations. Identifying as a lifelong learner, Sami is currently deepening his expertise through master’s studies in health promotion alongside his professional work.

Hobbies: Physical activity in various forms, reading, philosophy, music
Motto: No one cares how much you know until they know how much you care.

Niina is a practical expert in the financial field. She has the ability to view things technically, and she values reliability and renewal. She is positive, solution-oriented, and wants to develop and improve ways of working here and now. Her career goes back 15 years. During that time, she has worked as a controller, an executive manager, a financial manager, and an executive assistant in companies of different sizes.

Interests: photography, travelling, baking
Motto: “Teamwork makes the dream work.”