Ready to realise your dreams? Freia helps.

Antti 06

Antti Äikäs

CEO, Effectiveness Expert

PhD Candidate (Sport and Health Sciences)

Antti is an interdisciplinary developer of working life. He’s an expert in planning and managing programs that improve work ability and health, and in evaluating their effectiveness. During his career, Antti has been improving the well-being of a large Finnish forest organization with great results, and has helped company managers of various branches in connecting personnel development to their company strategy and figures. Antti has a unique ability to proactively recognize alarm signals in both individual and company level. He gets enthusiastic when he gets to actuate on effectiveness.

Interests: renovating, ball games, cooking, junior coaching

Motto: ”Keep work community and cash flow in motion.”

Johanna K 02

Johanna Kivinen

Account Manager, The Savior of Mondays

Johanna is a holistic working life developer, expert and coach who is enthusiastic about her work. She has been helping companies and people achieve their goals for more than 10 years. Johanna has strong experience in business in organizations of different sizes and industries. For example, she has been creating a successful growth story in the consulting industry. Johanna is passionate about modern organizational cultures, the future of work, psychological safety in work communities and a solution-oriented approaches to increase humanity in working life.

Hobbies: Floorball, padel, music and reading

Motto: ``People and organizations only make mistakes when they don't learn anything``

Pirkko 01

Pirkko Valtola

Advisor, Occupational health care expert

Licentiate of Medicine

Pirkko is a multi-talent in occupational health care, both as a customer, service provider and quality supervisor roles. Successful cooperation in occupational health care starts from the organization's needs, of which a suitable entity is formed for the customer. Supervisors and employees' work ability are supported, and work ability risks are proactively identified. Pirkko has been the CEO of South-Savo occupational health care unit and actively participated in the preparations of the welfare area. Pirkko knows how to build a strategic partnership.

Hobbies: Exercise and taking care of common things and social influence.

Motto: Work creates well-being.

Pekka 05

Pekka Hämäläinen

Guarantor of Result-making

Professional Trainer
Working life Coach

Pekka’s strengths are in advancing organizational resiliency, executing goal-oriented leadership and team coaching and improving personnel performance. His training and coaching career entails experiences in successful working life development projects as well as achievements in sports in World Championship Games and in the Olympics. He also has Farax, Profiles and Genos certificates. Pekka knows how to put together a winning team, and how to utilize the strengths of each player in achieving a common goal.

Motto: “Join together the quality of living, the joy of being, and effective working.”

Jukka 05

Jukka Huovinen

Development Manager, Well-being Scaler

Master of Military Sciences
Master of Science (Sport and Health Sciences)

Jukka is an interdisciplinary multiplayer in the world of development. He’s been part of several technology and well-being companies in bringing new service innovations into the world. Jukka has also been a CEO of an international technology company, and a researcher in physical education and medicine. He has evolved his customer companies’ process management, and built effective and cost-efficient scalable training services for companies of different sizes.

Interests: road cycling, sports training, interior design, green exercise, photography
Motto: “Your thoughts define the way you feel.”

Virpi 04

Virpi Ojakangas

Business Coach, Talent Savior

Master of Science (Sport and Health Sciences)
ICF (International Coaching Federation) Credential-holder

Virpi has solid experience in personnel and communications management in international corporations. She is at her best in inspiring people to make epiphanies, cheering them to learn, and giving them effective feedback. In Virpi’s hands the team lights up, and a completely new culture of trust and daring is born.

Her training philosophy relies on three foundation stones: personal responsibility, necessity of practice, and the strength of effective feedback.

Interests: road cycling, equestrian archery, audiobooks

Motto: “It is not our abilities that show what we truly are. It is our choices.” Albus Dumbledore

Minna 02

Minna Koski

Work Ability Management Expert

Minna is an enthusiastic innovator of occupational health and performance management and an experienced partner of companies. She has years of experience in developing occupational health care operations, training supervisors and promoting the well-being of individual customers from various industries. Minna has helped company management in the development of internal operating models related to work ability management, workload and controlling sickness absence. Minna is deeply familiar with solution-oriented people management and coaching interaction skills for line managers.

Hobbies: Camping, walking, yoga, meditation and professional literature

Motto: ``Confusion is a good state - it leads to new paths``

Paula 02

Paula Syväniemi

Work Ability Management Expert, Business Coach®, Master of Science (economics)

Paula is a business-oriented personnel development and productivity developer. Her special skills are the coaching management of work well-being, changes and renewal, and the development of HR processes and personnel experience. Paula has extensive industry experience in different organizations e.g. in the social and financial sector. Paula is inspired by long-term career management in order to support the personnel’s ability to work at different stages of their career. Her approach emphasizes solution-orientedness, practicality and enthusiasm. Paula is an expert in participatory methods, also in virtual environments.

Interests: Gardening and construction works at the cottage, digital Genealogy and writing

Motto: Focus and progress!

Nuppu 02 uusi

Nuppu Forsman

Career Management Expert, Advisor

Occupational Health Care Professional

Nuppu is a career management expert, who quickly identifies inoperative HR and occupational health care processes. In her career, she has created personnel management practices as well as business-related indicators in large Finnish organizations and listed companies, all consistent with the strategy. Nuppu knows how to flip reactive into proactive and expenses into savings. She understands quickly the HR needs and can build the solutions for career management processes without delay. When people do well and feel well in their job, the business has a good chance in achieving excellent and long-lasting results.

Interests: yoga, agritourism, reading, lavis (a Finnish dance-related gymnastic exercise)

Motto: “There’s always a solution.”

Jenni 02

Jenni Parkkinen

Account Manager, Sociologist, Systemic Coach

Jenni is an experienced corporate culture expert, management trainer and coach who always meets people as unique individuals. Jenni is a team player who gets fired up by interaction herself and gets people excited about goal-oriented change work. Jenni's development-friendly approach and systematic training of supervisors enables the building of a unified management culture in companies. She throws himself into the process with the groups, always utilizing and applying different functional and participatory methods.

Hobbies: Basketball, yoga, gym training, various forms of jogging, audio books and studying Spanish

Motto: ``Take such good care of yourself comprehensively that it is easy for other people to meet you.``

Eva 04

Eva Valtanen

Master of Science (Economics and Business Administration) Change Enabler

Eva gets excited about investigating changes in operational environment, and the effects it has on work, working, and cooperative doing. In addition to working on an individual level, Eva’s training sessions concentrate on the phenomena caused by the system and the operating culture – with all their challenges and hilarities. This enables people to understand the outline of new thoughts and relationships, which again creates new, innovative thinking instead of just staying put and protesting.

Motto: “The fierce learners are the ones who make it in the modern working life.”

Iida 01

Iida Sepänlehmus


Bachelor of Wellness Business Administration (Appl. Sci)

Iida is a wellness expert familiar with occupational well-being, employee experience and organizational culture. For her it is important that employees’ well-being in the organization plays a central role when improving the business metrics and the work ability of the personnel. Iida's work experience can be found in the trade, the social and health sector and the HR functions of a public organization, where she is still involved in everyday life.

Hobbies: Outdoor exercise, music, baking

Motto: ``Success with well-being.``

Päivi 02

Päivi Frantsi

Licentiate of Arts (Psychology), Doctor of Science (Economics and Business Administration), Myth Shatterer

Päivi is an experienced and enthusiastic trainer for people and work communities, and she relates to the challenges of humane life with curiosity. She knows how to use her professional expertise in supporting communities and individuals to succeed and reach their goals. Päivi has trained superiors of large masses in finding new kinds of dimensions and levels of doing in their work. Supporting comprehensive well-being is meaningful to Päivi, and it inspires her time after time.

Interests: music, choral singing, diverse exercise, nature
Motto: “We are all worth a story.”

Tapani 03

Tapani Frantsi

Doctor of Science (Economics and Business Administration), Leadership Cultivator

Tapani, or better known as Tapsa, is a fearless reformer of working life, and an experienced trainer of managers. He has trained people from top coaches to line managers and managers of listed companies. Tapsa has studied self-awareness in 360-degree appraisals, and defended on leadership. His specialty is in constructively untying the knots in conflicts, and in controlling demanding management situations. Tapani’s passion lies in developing leadership, and in enhancing sustainable working life.

Interests: brainstorming, green exercise, swimming

Motto: “Leadership is a contact sport.”

Nico 02

Nico Saukkonen

Service Director

For Nico, the organizational development of people leadership, HR practices and employee well-being always comes back to three basic things: systematic approach to development, strategic resource allocation, and designing sustainable operating models. These key elements guide his decision-making both in internal work at Freia and with client cooperation.

Interests: reading, trail running, outdoors
“You do not rise to the level of your goals. You fall to the level of your systems.” –James Clear

Maija 05

Maija Mäkipää

Balance Restorer

Bachelor of Sports Studies, Personal Trainer, Practical Nurse

Maija is an experienced individual trainer and an empathic ambassador of well-being at work. She is at her best in helping each individual to find balance in their working life, which is unique to everyone in its consistency and meanings. Maija has a deep understanding of the challenges of living and being, which makes her an excellent companion for anyone’s side. When a person is running out of resources, Maija manages to strengthen the person’s belief in work-life balance.

Interests: renovation, padel, sudokus
Motto: ”Little a day makes a lot in a year.”

Hanna 06

Hanna Partanen

Master of Health Sciences (Nutrition), Authorized Nutritionist

During her 15-year career, Hanna has been widely involved in various projects from product development to nutrition books. Her passion lies in lecturing and training, and she has fulfilled these passions in over 700 events. Hanna has also had her nutritional therapy reception office throughout her career. Conversations with her customers have given her new perspective on lecturing and training. Hanna is an absorbing performer with a laid-back sense of humor. She knows how to explain even the most challenging scientific facts for everyone to understand.

Interests: orientation, golf, singing

Motto: “It’s all about the big picture!”

Niina 03

Niina Töyrylä

Financial administration

Niina is a practical expert in the financial field. She has the ability to view things technically, and she values reliability and renewal. She is positive, solution-oriented, and wants to develop and improve ways of working here and now. Her career goes back 15 years. During that time, she has worked as a controller, an executive manager, a financial manager, and an executive assistant in companies of different sizes.

Interests: photography, travelling, baking
Motto: “Teamwork makes the dream work.”

New Talent

Business-oriented Personnel Developer

Would you be our team's next entrepreneur partner?

Would you be able to help us with the themes of management and personnel development and act as an additional sales force?

In our team, you can make working life permanently better and utilize your skills in different organizations. You get the support of a multi-professional team for customer projects and the support of our sales team. As a bonus, you will learn to master the key findings of our research publications.

We value an entrepreneurial spirit, the ability to think customer/strategy-oriented, experience in manager or leader roles, a higher university degree and English language skills.